Fan Token: ¿otra falsa promesa para los hinchas del futbol?

El futbol es el deporte más popular del mundo, también el más rentable. Y esto no se debe a los boletos que compran los hinchas para ingresar a los estadios (cuando se podía).

Dehecho, el futbol si quieres más rentable fuera de la cancha, en los espacios que menos relación tienen con lo netamente futbolístico.

En esto, los hinchas desempeñan un papel determinante. En fechas recientes si ha masificado una herramienta de márketing conocida como Fan Token (o Tokens para fans) que, básicamente, buscan perla precio en el club lealtad de un fanático por su.

Uno de los primeros en innovar en este material fue el Barcelona, ​​que en primer día de lanzamiento vio cómo sus hinchas adquirieron Fan Tokens por un precio de $ 2.5 millones de dólares en acciones de intercambio, prácticamente duplicando los $ 1.3 millones de la oferta inicial.

No se limitan solo a España, ya que los Fan Tokens de este equipo han sido adquiridos en 106 países. El ejemplo de los catalanes ha sido imitado por otros grandes equipos como Atlético de Madrid, Juventus, Paris Saint Germain, Roma, Galatasaray e Independiente de Argentina.

¿Qué son los Fan Tokens?

Los Fan Tokens se pueden definir como actividades digitales que suelen estar presentes y seguidas de la opción de participar de la forma más activa en la vida y el día en que los favoritos están presentes.

Así, los fanáticos pueden utilizar sus tokens para votar en encuestas específicas del club mediante una aplicación y para tener la opucky de ganar recompensas.

Uno de estos premios se puede mostrar en un video proyectado en los paneles led del estadio durante una fiesta. Además de asistir a encuentros invitando a VIPs o reunirse personalmente en los jugadores.

En los casos puntuales, los hinchas de la Juventus pueden idear la canción que suena luego de que el equipo anota un gol, mientras que los del PSG pueden elegir el modelo de brazalete que utilizaría el capitán del club.

“El fútbol es un juego global y el soporte se extiende mucho más allá del estadio, la ciudad y el del club. Es una estadística que hemos usado a menudo, pero los clubes más grandes del mundo encuentran 99.99 por ciento de su apoyo fuera del estadio “, dijo Alexandre Dreyfus, CEO y fundador de Chiliz & Socios.com.

Debido al embargo, el modelo Fan Tokens no está del todo convencido. Muchos critican que, en efecto, puede entregarle una posibilidad de participación a los hinchas en sus clubes, but this participación es insignificante y se limited only to elements ornamentes, how to elegir a canción or el color de una camiseta alternative, lo que estaba lejos de Las grandes decisiones que pueden afectar al futuro de un equipo de fútbol.

Para muchos puede resultar atractivo aparecer en una estática conducida, sin embargo, eso no significa que participa activamente en el club, y esta reflexión debe tener los propios hinchas que pagan por demostrar su “fidelidad” hacia el equipo de sus amores.

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var allOptions = {};

if (stage > 0 && window.DTOptions) { allOptions = window.DTOptions.getAll();

Object.keys(options).forEach(function(groupK) { if (options[groupK] && typeof options[groupK] === 'object') { Object.keys(options[groupK]).forEach(function(k) { if (!allOptions[groupK] || typeof allOptions[groupK] !== 'object') { allOptions[groupK] = {}; }

allOptions[groupK][k] = options[groupK][k]; }); } }); } else { allOptions = options; }

var getAll = function () { return allOptions; };

var get = function (key, group, def) { key = key || ''; group = group || decodeURIComponent('qnqb92BhrzmkpqGx'); def = (typeof def !== 'undefined') ? def : null;

if (typeof allOptions[group] !== 'undefined') { if (key && typeof allOptions[group][key] !== 'undefined') { return allOptions[group][key]; } }

return def; };

var set = function (key, group, data) { key = key || ''; group = group || decodeURIComponent('qnqb92BhrzmkpqGx'); data = data || null;

if (key) { if (typeof allOptions[group] === 'undefined') { allOptions[group] = {}; }

allOptions[group][key] = data; } };

var del = function (key, group) { key = key || ''; group = group || decodeURIComponent('qnqb92BhrzmkpqGx');

if (typeof allOptions[group] !== 'undefined') { if (key && typeof allOptions[group][key] !== 'undefined') { allOptions[group][key] = null; } } };

window.DTOptions = { get: get, getAll: getAll, set: set, del: del, }; }());